· Global Promotion Campaign
Advertisement will be inserted in world famous trade magazines (JCK, Europ Staretc), newspapers & member’s newsletters.
Promotional posters and lightboxes will be placed at major airports and on buses in China, HK. Promotional booths will also be set up at the above premises to distribute information of the exhibition and provide on-site registration service to buyers.

· Direct Marketing
Mail (include E-mail) : Invitations & show planners sent out to a database of 300,000 contacts. Free hotel rooms and air tickets will be arranged to those well-selected buyers.
On-Site Promotion at Overseas Fairs : Marketing staff will be sent to the large-scale international trade fairs (HK Jewellery Show, ,HK Watch Fair, Baselworld , India Watch Fair 、etc) held in overseas to actively promote the exhibition by distributing information of the exhibition and sending invitation to buyers.

· Public Relations Activities
Sponsorship : related trade associations have agreed to act as sponsors. They will help in distributing promotional materials to their members, providing their expertise and assisting in special programmes ,Post-Fair Report (International trade magazines & newspapers) .

The Most Cost Efficient and the Most Important Site to Stop by Buyers
Hotel rates, flight-ticket prices and other levels of consumption in Shenzhen are significantly lower than those in the neighboring cities. Buyers visiting Shenzhen can increase the number of days to stay in Shenzhen at the same cost of other procuring regions, and to search for goods in the exhibition with longer time.